Christina DiPinto, MBA

Marketing Communications Manager

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Resume and

Portfolio

Marketing and Content Professional

Resume - Work Experience

City University of Seattle

Marketing and Communications Manager | Feb. 2024 - Present

Marketing Communications Specialist | July 2021 - Feb. 2024

  • Supervise Marketing Team
  • Manage marketing communications projects and campaigns and assist with marketing budget
  • Initiated a rebranding strategy to boost awareness based on the results of a brand awareness study and student focus groups
  • Led the campaign for the University’s 50th Anniversary, including initiating fundraising efforts for student scholarships
  • Rewrote the University’s Brand Style Guide to ensure consistency in brand, voice, and messaging throughout all university communications
  • Oversaw the production and initiation of a campus virtual tour to boost domestic and international leads
  • Work with a website optimization team to conduct A/B testing to optimize website performance for lead generation
  • Work with and manage an external agency team to that supports top-of-the-funnel marketing projects (including OOH, paid social, digital, and video campaigns)
  • Manage relationships with all marketing related external agencies, vendors, and media contacts
  • Create digital and print marketing collateral, including copy, print, graphics, blogs, speeches, press releases, advertisements, brochures, newsletters, banners, and out-of-home assets
  • Oversee social media strategy and calendar
  • Oversee and develop the university's mass communication and outreach strategies (including email and text campaigns) for lead generation, current students, alumni, and partners (experience with GeckoEngage, MailChimp, and Signal Vine)
  • Website management, including page creation and maintenance, monitoring content for accuracy and changes, page tracking, and development of chatbot
  • Manage alumni relations, including alumni connection platform, alumni social media, and general outreach


Associate Faculty | Jan. 2022 - Dec.2022

  • School of Business and Management
  • Courses taught: Marketing Analytics, Consumer Behavior, Intro to Marketing, Brand Strategy


Chatham Bars Inn

Seasonal Restaurant Manager | May 2021 - July 2021

  • Contribute to Food & Beverage team revenue goal achievement
  • Assist in increasing Food & Beverage guest counts, while maintaining quality of service
  • Ensure accountability of restaurant operating systems
  • Manage the Front of House team (about 30 staff members)


Kaufman & Canoles, PC

Marketing Assistant | Oct. 2019 - May 2021

  • Provide assistance to the Marketing Director and Marketing Manager
  • Assisted with the transition to a new CRM system and ongoing CRM maintenance
  • Assist attorneys as needed, particularly with increasing brand awareness
  • Maintain and update for the firm's website and social media pages
  • Assist in planning events, seminars, webinars, and sponsorships
  • Maintain inventory of firm's branded promotional materials
  • Assist in firm communication and outreach to clients and vendors


Records Clerk | Oct. 2017 - Oct. 2019

  • Track, open, and maintain new matters, files, and records for attorneys and staff
  • Aid attorneys and staff by researching on-site and off-site data
  • Run conflict checks on new matters
  • Audit and clean closed matters for storage or proper disposal
  • Assist attorneys with filing as needed


Administrative Clerk | Feb. 2017 - Oct. 2017

  • Assist in office management
  • Provide cover for the receptionist as needed
  • Support attorneys, including with research, courier runs, filing, and discovery organization
  • Provide back-up support for paralegals and legal assistants as needed

Marketing and Content Professional

Resume - Education

Degrees

Pepperdine University Graziadio Business School

Master of Business Administration

Marketing Concentration


Trinity College Dublin

Master of Philosophy in Medieval Language, Literature, and Culture

Dissertation: Literary Interpretations of Changing Ideals of War and Leadership in the 10th Century As Represented in Ekkehard’s Waltharius


University of California Santa Barbara

Bachelor of Arts in Classics: Language and Literature

Minors: French & Comparative Literature

Education Abroad Programs: one semester in Lyon, France (Fall 2012) and one semester in Paris, France (Summer 2011)


Jan. 2019 - Dec. 2020

Sept. 2014 - Sept. 2015

Aug. 2010 - June 2013

Additional Education

National University

ANA 505 - AI and Optimization Topics

ANA 600 - Fundamentals of Analytics

ANA 605 - Analytic Models and Data Systems

ANA 610 - Data Management for Analytics

ANA 615 - Data Mining Techniques


Sept. 2023 - April 2024

Marketing and Content Professional

Resume - Skills and Languages

Skills

  • Digital Marketing Strategy Development and Execution
  • Internal and External Communication Strategy
  • Website Management
  • SEO and SEM
  • Social Media Management
  • Graphic Design
  • Email/Text Campaign Management
  • Media and PR Management
  • Vendor Management & Managing External Agencies
  • Inventory Management and Budgeting
  • Value Proposition Analysis
  • Copywriting
  • Project Management


  • Forecasting and Regression Analysis
  • Predictive Modeling Analysis
  • Data Cleaning, Preparation, and Auditing
  • Statistical Analysis and Modeling
  • Data Mining
  • Data Visualization
  • Competitor Analysis
  • Market Trend Analysis
  • Proficient in Adobe Creative Cloud products (Photoshop, InDesign, Illustrator, Premiere Pro)
  • Experience in Video Editing and Production
  • Experience writing webinar scripts, speeches, press releases, blog posts, website content, and ad copy

Languages

  • Programming Languages:
    • Proficient in R, Python, and SAS


  • Markup Languages:
    • Proficient in HTML


  • Foreign Languages:
    • Intermediate French, Latin, Introductory German



*For additional writing samples, including speeches, ads, ​scripts, and social media posts, please contact me.

Writing Samples

Features/Spotlights

Writing Samples

Miscellaneous

Video Samples

Social Media

Seattle City Skyline